Buying Online

With most on-line diamond companies, you have to pay for the diamond before you see it, which any diamond expert can tell you (unless they work for an on-line diamond company) doesn’t make a lot of sense.

That’s kind of like ordering your husband or wife on the internet and marrying him or her before you even had the chance to meet in person. Maybe you’ll have a long and happy life together, but what are the chances? The reason for this is that diamonds, just like people, are each unique and different from every other. And in order to select the most brilliant and beautiful diamond possible for your money, you first want to see the diamond up close and personal and compare it to others.

It’s important to see a diamond through a gemological microscope just the way diamonds are graded, and view the diamond in the proper lighting and compare it to other like diamonds.

Lets face it, despite what internet sellers want you to believe, you can’t do this at your kitchen table.

The fact is that most on-line diamond companies have never even seen the diamonds they’re trying to sell. These on-line companies are nothing more than shipping agents. They take your order and the diamond is shipped from the diamond wholesaler or cutter. Other than looking at a copy of a Laboratory Grading Certificate of the diamond, they don’t have any idea what they are selling. And as every diamond expert knows, Lab Grading Certificates are important to have, but they don’t tell you how beautiful and brilliant the diamond is.

This is why professional diamond buyers still take the time and expense to travel the world, handpicking their diamonds instead of faxing in or e-mailing their orders.

Every diamond expert knows that you can have two diamonds of the exact same carat weight, with the color, clarity and cut proportions and these two diamonds can look dramatically different. The bottom line is that no professional diamond buyer would ever think of buying an expensive diamond sight unseen and neither should you.

This is exactly why SmartDiamond.com came to be. With SmartDiamond.com you see the diamond before you buy it. You don’t have to worry about the diamond being shipped to your home or business or whether you have the same diamond that you actually ordered. SmartDiamond.com takes all the risk out of buying a diamond. Be smart, buy smart!

SmartDiamond.com
The only smart way to buy a diamond on-line.